Monthly Archives

April 2018

Melaka’s Grand Dame Hotel Equatorial a Local Landmark

By | 2018

The city of Melaka is known for its rich heritage and cultural diversity.  Just South of Kuala Lumpur and about two hours drive from Singapore; Melaka has always been famous for its historical sites which date back to the 1500s.

Locals in the city however, are proud to point out to visitors the 22-storey resort with 496 luxuriously furnished rooms standing majestically in the heart of the city.  The Hotel Equatorial Melaka boasts of having 27,000 square feet of function space with the only pillar less grand ballroom in the city of 15,000 square feet.

Recently the grand ballroom was upgraded to the tune of RM 1 million to keep up with the times by installing state-of-the-art audio visual equipment. The Melaka Grand Ballroom is now equipped with 340 square feet of high definition LED video wall – first of its kind in any hotel in the city of Malacca.

The larger than life video wall comprises of 64-piece LED panel board which houses a total of 1,500,000 pixels that can project 16 million colours.  While the crystal chandeliers complement the interchanging LED neon strip-lights and multi angle LED moving head lamps, bringing in modernity and grandeur for an awe-inspiring event.

In the past, the Melaka Grand Ballroom had been a venue, where histories were made business deals closed and on several occasion too toasted many special events.  Today with the upgrade, the venue is versatile enough to host a range of stylish and unique events from conventions to business meetings and gala events.

Showcase of European Brands at 2nd Edition of EuroSphere for Southeast Asian Markets

By | 2018
From left:  Delphine Rousselet, Director of EVBN, H.E. Bruno Angelet, Ambassador, Head  of Delegation of the European Union to Vietnam, Trang Le, President of the Vietnam International Fashion Week and Honourary Ambassador of EuroSphere 2018 and Pierre-Jean Malgouyres, Chairman of EVBN.


In a press conference held in Vietnam on April 5, the EuroSphere launched its second edition. This year, the expo expects to bring in 150 European brands during the exhibition from May 18 to 20 at the White Palace Convention Center in Ho Chi Minh City.

Exhibits ranging from products, services, creativity, craftsmanship, and European know-how will be introduced to the Vietnamese and Southeast Asian markets. Together with features of European art of living such as: gourmet food; fine beverage; fashion and accessories; perfumery; cosmetics; furniture; and interior design.

Aside from the exhibition EuroSphere 2018 serves as a business facilitator between Europe, Vietnam and ASEAN countries.  Distributors, importers, retailers, hospitality decision makers, interior designers, and media in the region, are able to meet exhibitors through pre-arranged business-to-business meetings and conferences.

Once again, the EuroSphere is organised by EVBN – a Vietnam business network project which was established in 2014 and co-funded by the European Union.

For the first time too, EuroSphere has appointed an honourary ambassador. Trang Le who is the president of Vietnam International Fashion Week has been given the privilege of the position. Her role in the fashion industry in Vietnam, has led her to build strong and long term relationships with the fashion industry in several European countries.

EuroSphere 2018 is organised in partnership with the Vietnam International Fashion Week, BeU models, Air France, KLM, Cargoteam, Fidal Asiattorneys, Tokae and Lys Events. It is supported by Giai Tri TV, HTV2, Sunflower media, Bazaar, Her World, Tiep Thi Gia Dinh, Oriental Media, Deluxe, Thoi Gian, Asia Briefing, Citypass Guide, and MICE in Asia.

Special Events and Program Schedule for Asian Attractions Expo 2018

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) invites attractions industry professionals from around the world to take part in professional networking opportunities and education programs during the Asian Attractions Expo 2018 (AAE 2018) in Hong Kong, China from June 5 to 8.  Special Events and program scheduled for the expo include opening night reception at Ocean Park Hong Kong, breakfast keynote address on leadership by Dr Allan Zeman and an animal welfare forum.

More than 8,000 participants are expected to attend the international conference and trade show for the multibillion-dollar attractions industry to exchange ideas, establish business connections, and learn from global experts.

This year IAAPA will celebrate its 100th anniversary which began as an advocacy office in 1918 with its headquarters in Orlando, Florida in United States.  Asian Attractions Expo 2018 will take place at the Hong Kong Convention and Exhibition Centre with a floor space of 9,500 square metres for the trade show.  There will be: a comprehensive education program on the industry; networking events; as well as visits to some of the region’s premier attractions.

MICE in Asia is a media partner of AAE 2018.

Wedding Venue – Aloft KL Sentral Grand Ballroom

By | 2018, Uncategorized

For the wedding occasion of Azydynia Rahim and Muhamad Nur Azmi, the happy couple chose to share their joyous moment with friends and relatives at the Grand Ballroom of the Aloft KL Sentral.  Azydynia is the niece of Julia Douglas, the managing editor of MICE in Asia.

The evening’s theme was white floral design with shimmering silver hangings cascading from the ceiling, which is one of the hotel’s signature designs for functions and receptions that include a red carpet laid out for guests entering the ballroom.

The bride and groom made a spectacular entrance by driving up to the Grand Ballroom in a red MG Classic sports car, much to the pleasant surprise of the guests for the evening.  Looking resplendent in white lace wedding gown, the bride was then escorted by the groom to the decorated wedding dais on stage accompanied by the best man and bride’s maid for a traditional Malay wedding ceremony.

Congratulations to Azydynia and Azmi.