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March 2021

Physical Trade Fairs Return with Messe Frankfurt’s Success in Asia and France

By | 2021

After a successful new start in China, Messe Frankfurt has held physical events in Japan and France. The regional Beautyworld Japan Fukuoka trade fair and Texworld Evolution Showroom Paris made face-to-face business encounters possible while complying with hygiene and safety standards.

At Beautyworld Japan Fukuoka, Messe Frankfurt’s first physical event in the 2021 calendar year, 122 exhibitors presented their products and services. The regional event for the beauty industry welcomed 3,818 visitors who were eager to discover the latest trends and products in the fields of cosmetics, perfumes, personal care and wellness.

“The success of these events makes it clear that trade fairs can also be held in Japan during the pandemic. The event followed up on the success of its sister event Beautyworld Japan West, which was in held October 2020 with 224 exhibiting companies and over 22,000 visitors,” said Stephan Buurma, managing director Asia, Messe Frankfurt.

While Texworld Evolution Paris–Le Showroom welcomed more than 500 buyers and experts from the fashion, textile and apparel industries to Atelier Richelieu in early February who was, looking to identify the trends for spring and summer 2022. The industry got together in a refined and safe setting offered by the showroom to discover over 2,500 selected samples from 75 international manufacturers from some ten countries. To ensure that visitor numbers could be controlled, advance reservations for specific admission slots were required.

Visitors to the showroom enjoyed direct contact with manufacturers – submitting a total of 3,235 enquiries and requests for information, offers and orders.