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ITB Asia 2017 Announces Major Partnership with Korea Tourism Organization

By | 2017, Press Room

Katrina leung, Executive Director of Messe Berlin (Singapore) with Yoon Seung Hwan, Director of Korea Tourism Organization sealed the signing of the memorandum of cooperation with a hand shake.

ITB Asia has secured a major partnership with the Korea Tourism Organization of Singapore (KTO). The memorandum of cooperation with Messe Berlin (Singapore) Pte Ltd looks to boost Korea’s appeal as a key destination place in Southeast Asia.

“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have, boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers. We are pleased to be working in partnership with the Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry,” said Katrina Leung, executive director of Messe Berlin (Singapore).

“Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market. Singapore is a hub for the region, and being located here, ITB Asia is a great platform for us to reach a large number of participants who clearly recognise the benefits of attending. We are excited about the potential opportunities that the show can open up for us,” said Yoon Seung Hwan, director, Korea Tourism Organization.

According to the latest edition of the International Meetings Statistics Report released by the Union of International Associations (UIA), Korea now ranks in the first spot for global congresses. This result is a reflection of the strong growth by established Korean meeting cities such as Seoul and rising destinations of Busan, Jeju and Incheon contributing to the country’s increasingly diverse business events portfolio.

MICE in Asia is the media partner of ITB Asia 2017.

Bell & Ross Launches its Latest Collection BR-X2 in Kuala Lumpur

By | 2017, Press Room

In conjunction with its pop-up store at the Suria KLCC, the luxury timepiece distributor Cortina organised a preview of the latest BR-X2 Tourbillon Micro Rotor watch by Bell & Ross to invited guests and the media on July 27. The evening event was held at Kuala Lumpur’s latest venue, the Element Kuala Lumpur- a modern and trendy hotel on Level 39 of Ilham Tower – located in the up market district of the city.

Kuala Lumpur to Host a High Powered Tourism Summit

By | 2017, Press Room

Several speakers consisting of academicians, diplomats from ASEAN countries, heads of associations in the field of tourism, hospitality and MICE will converge at the capital city of Malaysia on August 10 for a one day conference. They will be discussing on promoting sustainable tourism within the region, and how to capitalise on technological innovation in tourism. At the same time, the speakers will address key issues that affect the future of tourism in Malaysia and ASEAN.

Participants of this summit can expect to acquire some expert insights of the tourism industry in the ASEAN region, as well as industry updates. Also, an opportunity to network and establish strategic partnerships with industry leaders, business owners and senior executives of several public and private enterprises who are involved in tourism and related activities.

For more information on the tourism summit, please visit

Japan Incentive Travel Seminar in Kuala Lumpur

By | 2017, Press Room

The one day event was hosted by the Japan National Tourism Organization with the aim, to introduce from Japan, local governments, hotels, resorts, destination management companies and associations to Malaysian partners and clients in the travel and MICE industry.

In the morning, convention bureaus from Sapporo, Tokyo, Kanazawa, Kobe and Aichi-Nagoya MICE promotion council held a presentation to promote their cities as MICE destination. The spotlight was on Tottori Prefecture famous for its sand dunes, the largest found in Japan covering some 30 square kilometers. Other attractions highlighted are the Kannonin Buddhist Temple and ruins of former feudal castle. While Okinawa featured meetings and conventions facilities available on the island.

Later buyers from Malaysia met sellers for two hours of table top meetings without appointments to find out new travel and MICE products and services from Japan.

Facilitating the seminar was Susan Maria Ong the MICE director Asia Pacific of JNTO based in Singapore. JNTO plans to conduct more of such seminars and workshops to market Japan to industry partners in the Asia-Pacific region.

International Media Familiarisation Trip of Pattaya, Hua Hin and Bangkok

By | 2017, Press Room

Thailand Convention and Exhibition Bureau (TCEB) invited representatives of the media from Australia, Belgium, China, Greece, Hong Kong, India, Indonesia, Japan, Jordan, Malaysia, New Zealand, Singapore, Turkey, United Kingdom and Vietnam for a five-day media familiarisation trip under the theme of CONNECT Thailand: The Kingdom of Bleisure.

This year’s international media gathering is to discover Thailand’s vibrant MICE and leisure destinations and to experience first-hand, the country’s readiness as well as, capabilities as a regional MICE hub in Asia.

First stop was Pattaya, a favourite seaside resort for business and pleasure, has now a myriad of convention centres, hotels and seaside attractions. In line with the Thai government’s Eastern Economic Corridor policies, several projects are being developed in Pattaya, to help the city become a leading economic zone in Asia.

Next visit was Hua Hin, a royal heritage beach resort town that offers traditional and modern amenities with more than 11,000 guest rooms and business events venues that can accommodate up to 5,000 delegates. The charming town also features world-class golf courses, luxurious spas and a plethora of five-star resorts.

On the final day, members of the media returned to the busy metropolis of Bangkok, the capital city with its five-star accommodation, world-class shopping centre, fine dining and entertainment options.

TCEB has developed the brand CONNECT Thailand with its strategy based on communicating the country as a destination where your vibrant journey to business success begins. While the bureau’s marketing campaign on bleisure is built on the strong legacy of three fundamental pillars of Thailand’s MICE industry that is: destination, business and people.

Members of the Media Begin their IMFT 2017 Journey of Connection, Recreation, Luxury, Beach Bliss, Sustainability and Culinary

Press Conference IMFT 2017 – CONNECT Thailand: Kingdom of Bleisure

Pattaya and Hua Hin Two Bleisure Destinations in Thailand are MICE Ready – Showcased to the International Media the Cities’ Capabilities

The management and editorial team of MICE in Asia, would like to thank Thailand Convention and Exhibition Bureau for a great time our media represenative had during the international familiarisation trip of Pattaya and Hua Hin as Thailand’s bleisure destinations.

Taipei Hosted Asia’s Super 5-In-1 Food Expo

By | 2017, Press Room

Taiwan is not just about manufacturing and hi- tech electronics, the country is also known for its cuisine. Taipei the capital city itself, has one of Asia’s most lively street-food scene with some exciting night markets such as Shilin and Ningxia

It’s no surprise then that the city hosts annually a food expo in celebration of Taiwan’s vibrant food community and producers, as well as to showcase some of the island’s most innovative food and beverage products.
This year is the 27th International Food show held in Taipei which ran from June 21 to 24. It featured the widest variety of top quality food commodities with emphasis on halal-certified food products, with Taiwan home to 400 halal certified businesses which not only include food and beverage, but also dietary supplement and cosmetics.
Among the exhibits are food-related technology, packaging machinery and catering equipment with 36 national pavilions at the show. Exhibitors were from the United Staes, Canada, Japan, South Korea, as well as from Europe and Central and South America.  Newcomers include Italy, Portual and the Baltic countries.  While the buyers came from over 100 countries with Asian buyers making up over 80 percent of its overseas buyers.
Also this year’s food expo combines a total of five shows which was held simultaneously. There were the Food Taipei FoodTech and ParmaTech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan.
The combined event saw some 1,717 exhibitors in 4,011 booths, including participants from 36 countries, to cover every link of the supply chain of each show. Venue was at Taipei’s Nangang Exhibition Center and Taipei World Trade Center.
Next year the Taipei International Food Show is scheduled to be held from June 27 to 30.

Taipei International Food Show 2017 at Taipei Nangang Exhibition Center

Halal Taiwan 2017

Tourism, Hotel Investment and Networking Conference will be Held in Indonesia for the Fifth Time

By | 2017, Press Room

From September 6 to 7, THINC Indonesia will provide a platform to deliberate on the development and direction of the tourism and hospitality industry in the region. The conference brings to fore the most relevant subject matter, key issues and latest industry trends that shape and transform the future of hospitality businesses in Indonesia, as well as in Southeast Asia.

This year’s event will continue to provide accurate and relevant content, through a captivating line-up of panel discussions, master classes and keynote by industry leaders on hot topics and critical issues.

The conference can be considered as a premier hospitality event in the region. THINC Indonesia 2017 will convene with an impressive conglomeration of business leaders, think tanks and industry top brass. Each year however, the conference brings together nearly 250 industry stakeholders, including owners, investors, developers, lenders and key decision-makers, from close to 15 nations. In addition to offering participants an immense opportunity to network and share best practices with their regional and international counterparts.

THINC Indonesia is hosted by HVS and co-hosted by Hotelivate with the Ministry of Tourism, Republic of Indonesia and the Indonesia Investment Coordinating Board (BKPM).

For more information, please visit

MICE in Asia is a media partner of THINC Indonesia 2017.

First Edition of European Art of Living Exhibition Successfully held in Vietnam

By | 2017, Press Room

EuroSphere 2017 can be considered as one of the classier events that the city of Ho Chi Minh has hosted. Visitors attending the exhibition came not only from Vietnam but from Europe and the rest of Southeast Asia. An exhibition dedicated to the elegance and sophistication of European culture and living brought to the Asian market for two days (June 16 and 17) with display from a wide range of sectors: gourmet food, wine and spirits; fashion, accessories and jewellery; perfumery and cosmetics; furniture and interior design; and automobile.

Buyers and visitors connected with leading importers, distributors and policy makers through pre-arranged business-to-business meetings of over 100 brands. Meanwhile a conference on the fashion and luxury industry was conducted by Donald Potard, the former chief executive officer of Jean-Paul Gaultier Group.

In the evening, exhibitors and buyers enjoyed a four-course gala dinner of French cuisine prepared by Michelin star Chef Philippe Joannes with official guest the French Ambassador, Bertrand Lortholary. This as well as fashion shows by designers from Vietnam and Europe.

The venue of the exhibition that is the GEM Centre, with its state-of-the-art facilities, is well located in the central business district of Ho Chi Minh City which was opened three years ago, was specifically designed and curated to host such an event. Altogether the centre consists of 7,200 square metres of convention, exhibition, performing arts and banquet facilities which also includes two grand ballrooms that can be separated into eight smaller ballrooms. There are also two boardrooms, three function spaces and a charming rooftop tree house complex for outdoor events.

Regional partners of the exhibition were the EU-Indonesia Business Network, EU-Philippine Business Network, European Chamber of Commerce in Cambodia, European Chamber of Commerce in Laos PDR, European Chamber of Commerce in Myanmar and the Singapore Manufacturing Federation.

MICE in Asia is a media partner of EuroSphere 2017.

IT&CM Asia Celebrates its 25th Silver Jubilee this Year

By | 2017, Press Room

It will be the 25th edition of the tradeshow that will be held in Bangkok from September 26 to 28. As usual, it promises an unforgettable three days of business, knowledge building and networking.

The IT&CMA 2017 is on track with several stellar exhibitors are expected to participate. At the same time, quality buyers have driven increased demand for exhibition space. Exhibiting national tourism organisations and convention bureaus have reported requests for more slots under their national pavilions.

Buyer registrations for IT&CMA and CTW Asia-Pacific are underway coming from all over the world such as Australia, Belgium, Cambodia, China, Denmark, France, Germany Greece, Hong Kong, Israel, India, Indonesia, Malaysia, New Zealand, Philippines, Poland, Russia, Saudi Arabia, Singapore, Sri Lanka, Switzerland, United Arab Emirates, United Kingdom and United States.

If you intend to do serious business with Asia Pacific and the world, please secure your hosted buyer spot at:

Register today and be part of the leading series of MICE events in the Asia Pacific.

The 7th Expo Project Fair for International Cooperation – One of Beijing’s leading B2B Events

By | 2017, Press Room

Throughout the seven years, EPFIC has developed into one of the most highly reputable fair in the Chinese exhibition industry, drawing participants from convention and exhibition bureaus, industry associations and companies each year.

Last year, EPFIC welcomed, over 1,000 industry professionals, the highest in the event’s history. Among them were 56 exhibitors and 256 trade visitors. There were a total of 14 activities and altogether seven reports were released on diverse topics of the exhibition industry. At the same time, about 20 media attended to cover the event.

President of CICE, Wei Zhao giving a welcome speech during the EPFIC 2016.

Opening ceremony of EPFIC 2016.

Recipients of the Golden Five Star award.

A tour of the exhibition area.

This year’s fair is scheduled to be held from July 4 to 6 at the Beijing Yanqi Lake International Convention and Exhibition Center. It will be jointly organised by China International Conference and Exhibition Magazine Agency and the Machinery and Automobile Exhibitions Federation.

EPFIC 2017 has adopted the theme: Gathering, Sharing and Communicating whereby exhibition professionals will discuss on the globalisation of the Chinese Government’s 13th Five-Year Plan. This includes the cooperation with other industries along the concept of integration and sharing, and how the exhibition industry, can achieve a healthy development through innovation and upgrading.

A number of renowned industry figures from China and abroad will be among the guest speakers. There will be a total of 22 sessions during the three-day event, including an opening ceremony, forums, project promotion sessions, B2B negotiation session, networking gala, awarding ceremony, and exhibitions. While the forums will cover topics like high-end interview, automobile shows, educational seminars on exhibitions, government-sponsored exhibitions and overseas exhibitions.

As one of the most popular forums in EPFIC, is the high-end interview session a number international exhibition figures are invited to discuss advanced operation modules and the use of latest technology.

For more information, please visit

MICE in Asia is a media partner of EPFIC.