Thailand Convention and Exhibition Bureau (TCEB) invited representatives of the media from Australia, Belgium, China, Greece, Hong Kong, India, Indonesia, Japan, Jordan, Malaysia, New Zealand, Singapore, Turkey, United Kingdom and Vietnam for a five-day media familiarisation trip under the theme of CONNECT Thailand: The Kingdom of Bleisure.
This year’s international media gathering is to discover Thailand’s vibrant MICE and leisure destinations and to experience first-hand, the country’s readiness as well as, capabilities as a regional MICE hub in Asia.
First stop was Pattaya, a favourite seaside resort for business and pleasure, has now a myriad of convention centres, hotels and seaside attractions. In line with the Thai government’s Eastern Economic Corridor policies, several projects are being developed in Pattaya, to help the city become a leading economic zone in Asia.
Next visit was Hua Hin, a royal heritage beach resort town that offers traditional and modern amenities with more than 11,000 guest rooms and business events venues that can accommodate up to 5,000 delegates. The charming town also features world-class golf courses, luxurious spas and a plethora of five-star resorts.
On the final day, members of the media returned to the busy metropolis of Bangkok, the capital city with its five-star accommodation, world-class shopping centre, fine dining and entertainment options.
TCEB has developed the brand CONNECT Thailand with its strategy based on communicating the country as a destination where your vibrant journey to business success begins. While the bureau’s marketing campaign on bleisure is built on the strong legacy of three fundamental pillars of Thailand’s MICE industry that is: destination, business and people.
Members of the Media Begin their IMFT 2017 Journey of Connection, Recreation, Luxury, Beach Bliss, Sustainability and Culinary
Press Conference IMFT 2017 – CONNECT Thailand: Kingdom of Bleisure
Pattaya and Hua Hin Two Bleisure Destinations in Thailand are MICE Ready – Showcased to the International Media the Cities’ Capabilities
The management and editorial team of MICE in Asia, would like to thank Thailand Convention and Exhibition Bureau for a great time our media represenative had during the international familiarisation trip of Pattaya and Hua Hin as Thailand’s bleisure destinations.