This year the show attracted 13,000 attendees from 132 countries and territories with over 1,300 exhibitors and more than 1,250 buyers. The three-day exhibition noted a 7.4 percent year-on-year growth on appointments.
For the first time too, attendees got a chance to gain detailed understanding of some of the most important practices and trends that define the future of MICE events at ITB Asia’s inaugural MICE Show Asia. In its twelfth year running, this year’s conference programme brought together thought leaders from across the MICE, Leisure, Corporate, and Travel Tech sectors to keep pace with technological developments in the travel industry.
Dr. Christian Göke, chief executive officer, Messe Berlin said: “After 12 years, ITB Asia experienced strong growth again. This new record clearly demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022.”
Marina Bay Sands will see a renewal of its partnership with Messe Berlin (Singapore) as the show’s official partner hotel while the extension of the relationship with Singapore Tourism Board, will see Singapore as the host country for ITB Asia for the next three years of the show.
The next three editions of ITB Asia will take place from: October 21 to 23, 2020; October 27 to 29, 2021; and October 19 to 21 2022.
Interest is already being expressed for ITB Asia’s 2020 edition with more than 3,500 square metres of exhibition space being booked for next year’s show.
In addition, ITB Asia 2020 will be introducing Travel Tech Asia as a new show under ITB Asia’s umbrella of events. Travel Tech Asia will provide the travel-tech community with a platform to connect and create as well as, enhance the way people travel, meet and do business with technology.