UAE and Israel Establish Partnership for Trade Development and Large Scale Conferences and Exhibitions

By | 2020

Dubai World Trade Centre has signed an agreement with Israel Export Institute to facilitate participation of Israeli exhibitors in large scale exhibitions in the UAE by end of the year.  It is estimated that commercial potential from the agreement between UAE and Israel is at about USD 500 million per annum.

The framework of the agreement was created based on: cooperation and participation in international conferences and large scale exhibitions; organising and exchanging business delegations; as well as support of significant business partnership opportunities between the two countries.

It will be facilitated by Israel’s Export Institute and Ministries of Economy and Foreign Affairs, which are actively engaged in the promotion of Israeli industry following the recent signing of the peace treaty with the UAE. The Israel Export Institute responsible for Israeli participation in international exhibitions will now take on this role for the first time in the Gulf States.

Signing of the agreement is part of a new engagement between the UAE and Israel to further peace and stability in the region through dialogue and cooperation for sustainable development.

“The historic signing of the Abraham Accords agreement has opened new avenues for strengthened collaboration and exchange between the UAE and Israel. It has also established a framework for bilateral trade and economic ties to flourish between both states. Partnerships such as the one between the Dubai World Trade Centre and the Israel Export Institute will have a wide-reaching positive impact, as not only both nations stand to benefit, but so does the wider region, particularly through an inward flow of investment and trade, increased cooperation, knowledge sharing, and large-scale innovation,” said Abdulla bin Touq Al Mari, UAE’s Minister of Economy.

Sarawak Receives a Total Economic Impact of RM106 Million from Business Events

By | 2020

The latest business events performance figures were officially announced by Sarawak Convention Bureau during the recent business events tribal meet in the capital city, Kuching.

It was reported that between January and September this year, Sarawak achieved an estimated of RM106 million on total economic impact.  This amount, has contributed to RM58 million in direct delegate expenditure which enabled the state, to collect tax revenue of RM6.4 million and create 8,480 jobs in various sectors.

From 2020 to 2024, Sarawak will have secured 31 business events amounting to 39,356 delegate days.  This can be attributed to the introduction of the Business Events Planners Incentivised packages.  The packages have also proved its effectiveness with business events cancellations are a low of three cancellations – leaving 95 percent of events ongoing in the business events calendar this year.

According to BESarawak’s acting chief executive officer the bureau, is 68 percent on achieving its target this year and are focusing on business events topics from seven key focus areas.

The seven key areas are urban development, social development and environmental development, reengineering economic growth, rural transformation on agriculture development, service industry and digital economy.

Sarawak also aims at increasing its market share of corporate meetings and incentives segment by at least 20 percent over the next five years in line with the objectives of the Sarawak Economic Action Council.  Currently, Sarawak’s strength lies in conventions with 80 percent of the business derived from associations.

Messe Frankfurt Revamps Spring 2021 Trade Fair Schedule

By | 2020

The largest trade fair, congress and event organiser Messe Frankfurt, will not, be holding any of its own physical trade fairs at its Frankfurt exhibition grounds between January and March 2021. The company is said, to be revamping its spring trade fair calendar, to focus on new synergies and digital offerings.

Messe Frankfurt has already organised 13 large trade fairs at various locations in China since the crisis began.

However, it is not possible to hold such events in Germany at present. This is in spite of the fact that exhibition halls are among the safest enclosed buildings in which people can spend time without being subjected to an increased risk of infection.

The halls can be continuously resupplied with fresh air, and in conjunction with the measures included in our extensive hygiene concept, people could safely do business in person here on the Frankfurt exhibition grounds.

Now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.

Wolfgang Marzin, president and chief executive officer of Messe Frankfurt said:  “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue to work closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.”






IBTM World 2020 Transition to Virtual

By | 2020

IBTM Events has announced that IBTM World 2020 will be held as a virtual event this year. The decision was made after consultation with partners of the event and, because of the travel restrictions of Covid-19.

“Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world remains very changeable. Therefore, even though the show is still some months away, we believe we have a responsibility to provide clarity to enable our partners, exhibitors, buyers and visitors to plan for the future,” said David Thompson, event director.

Commenting on the news Christoph Tessmar, director of Barcelona Convention Bureau, said: “We are very sad that IBTM World will not take place live in Barcelona this year. We all wanted, and indeed hoped that we would be able to get back to meeting face-to-face this year, and I know this has been an incredibly difficult decision for everyone involved. We remain committed and supportive partners of IBTM World and together we very much look forward to hosting the global events industry in Barcelona next year.”

IBTM World Virtual will take place from December 8 to 10.  It will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge programme with a range of targeted education sessions.

At the same time, exhibitors and buyers can benefit from IBTM’s bespoke appointment system of matchmaking buyer’s business needs with supplier’s services.

Sarawak Business Events Performance with Highest Economic Impact from Corporate Meetings and Incentives

By | 2020

It was reported during the recent Business Events Tribal Meet @ Sibu that the business events industry in Sarawak, has  accumulated an economic impact of RM1.6 billion from 2006 to 2020.

In 2019 alone, Sarawak had a bidding success rate of 94 percent by securing 99 business events which was worth an estimated RM122.71 million in direct delegate expenditure.

Today, Sarawak excels in the conventions segment. Currently, conventions make up 80 percent of the state’s economic impact. As for secured business events, Sarawak has bagged 88 events for the years 2020 until 2022.

Corporate meetings and incentives segment will be the focus in 2021 with the aim, to increase the market share by at least 20 percent over the next five years in line with the objectives of the Sarawak Economic Action Council (SEAC).

The industry gathering, organised by Business Events Sarawak highlighted the development of corporate meetings and incentives segment, described as the transformative economic impact strategy for Sarawak’s business events industry.

Incentivised packages for future corporate meetings and incentives are available for planners. It has been proven for Sarawak, that these incentivised packages has been the key solution in minimising cancellations during the Covid-10, with 95 percent of business events still ongoing and three cancelled.

Other initiatives industry players can look forward to is the Tribe Digital Campus which is a product by BESarawak in collaboration with government agencies and industry partners.

Tribe Digital Campus is Sarawak’s business events industry’s first education and business exchange platform that offers its registered members complimentary and sponsored classes. Open to all interested parties regardless of location and profession and registration is free.

Commenting on the business events industry’s stance in Sarawak, Amelia Roziman, acting chief executive officer of BESarawak said, “This industry has shown a tremendous sense of unity, which we know it as #TRIBESPIRIT is a movement showing our ownership of our value that unity is the key to plough through a phase as challenging as COVID-19 pandemic.”








ICCA’s 59th Congress Complemented with Events Held Regionally

By | 2020

Since travel is a major concerned for many, this year, ICCA is showcasing a unique hybrid model of its event. While Kaohsiung remains the main venue, the 59th Congress is accompanied by regional hub events across the globe. For those who choose to stay at home, a virtual option will be available.

List of regional hubs are:

  • Cape Town, South Africa
  • Sarawak, Malaysia
  • Latin America Virtual
  • Luxembourg
  • Malaga, Costa del Sol, Andalucia, Spain
  • North America Virtual
  • Riyadh, Saudi Arabia

While the North and Latin American Chapters will be hosting a bespoke virtual hub.

The congress will still have a unified theme of ‘Transforming Global Events Together’ whereby ICCA’s global community, are encouraged to connect and explore new ideas, formats and technologies – to combine efforts and create the ‘Kaohsiung Protocol’ – which will be the framework that identifies major trends and key strategies for international meetings industry to thrive.

In terms of registration, ICCA’s Congress will offer risk-free, flexible options that will allow attendees to change their registration type.

The hub events will feature live, streamed content from Kaohsiung as well as, bespoke local content in each of the destinations.

There will also be a six-week long interactive ‘Road to Kaohsiung’ pre-congress programme exploring key issues of the international meetings industry.

ICCA CEO Senthil Gopinath said: “The regional hubs allow us to provide members with a variety of attendance options depending on their ability and attitude to travel. The 59th ICCA Congress has provided an opportunity to re-imagine the way we deliver the event and we are excited to be working with so many local and global partners to ensure it meets the expectations of all attendees. I take this opportunity to thank the regional hub hosts and commend their commitment to bringing the ICCA family and the meeting industry together.”

Inaugural Event LIFEEXPO 2020 Concluded Successfully

By | 2020

The three days of virtual expo and conference held in Delhi, India, ended on August 28 with lively discussions, networking and contributions from around the world on the new normal in life; showcasing latest trends in the travel and MICE sectors and the importance  of adapting  to Ayurveda for health and lifestyle.

Organised by Delhi based exhibition experts, forty over global speakers joined the event virtually over the three days and debated on the new norms of doing business, living wisely and adapting to new trends.

Among the topics during the conference, were challenges in the current MICE situation, the status of the travel and hospitality business and on restart business models.

There was also the power packed Ayurveda, Yoga, Health and Lifestyle with the second session dedicated to Ayurveda and its role in the current new normal. Together with focused sessions on emotional wellness.

Corporate think tanks brought together key corporate buyers from the industry aimed at safety and hygiene this presented a positive outlook on their future plans.

While Thailand Convention and Exhibition Bureau shared with the participants updates in Thailand MICE.

ITB China Travel Trends Report: China’s Travel Market and Consumer Confidence Steadily Recovering

By | 2020

Travel is still, to be, one of the preferred leisure activities among Chinese consumers with the gradual mitigation of the pandemic outbreak. Chinese willing to travel according to report by ITB China, is rising every day

In the survey conducted by the report, over 90 percent of the respondents believe travel to be still one of the preferred leisure activities among Chinese consumers. Over 40 percent of those surveyed, have recently received inquiries from consumers on outbound travel products. From May to June 2020, nearly 60 percent stated that their clients are interested in travel products as well as, actively buying pre-sale travel products.

Asked about the average annual spending of Chinese households in the next year: 60 percent of those surveyed estimate the spending between USD700 to 2,800; 24 percent expect it to be between USD2,800 to 7,060; while 10.5 percent think, it might be less then USD700; and 5.5 percent believe will be more than USD7,060.

While the latest statistics on China’s travel market during holiday season shows strong consumer demand and restored confidence in travel.

Statistics from the Chinese Ministry of Culture and Tourism show, that during the public holidays from May 1 to 5 this year, all nationwide destinations welcomed a total of 115 million visits and generated domestic travel-related revenue of USD6.79 billion.

The report is based on a survey among 200 Chinese outbound travel agencies and travel companies, including interviews with several industry experts. The report is a yearly publication, updating global travel suppliers and Chinese buyers with the latest needs of the Chinese travel market in order, to get best prepared to restart travel business in China.

The complete version of the 2020 ITB China Travel Trends Report is published on


‘We Are Here for You’ Programme an Initiative by Kuala Lumpur Convention Centre to Engage with its Business Clients

By | 2020

Comprises of four key pillars of: ‘We Care’ by providing a safe and secure environment for business event that is controlled and regulated; ‘We are Flexible’ approach which is the willingness to work with clients to achieve an outcome that is of mutual success; ‘We Listen’ is to customise solutions to suit specific needs of its client; and ‘We are Supportive’ focuses on the venue’s commitment to professional development of the industry’s supply chain.

Mainly, the ‘We are here for you’ Engagement Programme is design by the Centre, to support the recovery and continuity of business.

“We have recognised that the environment for business events has been totally transformed by Covid-19 and this provided the motivation and inspiration to put our client’s needs at the forefront of our initiatives and to demonstrate our support, passion and commitment to our industry and its sustainability. We wanted our clients to know we are behind them and ready to support them and provide more choice which will help build confidence and give assurance as they navigate business events both at the Centre and in the new normal,” said Alan Pryor, the general of manager of Kuala Lumpur

At the same time, through this initiative, the venue has introduced new digital solutions under the banner of ‘STAY CONNECTED’ in its recently launched brand new website which now has several innovative features.

The website for example, is the first in Malaysia, to have a concierge AI chatbot which integrates directly with the contents of the website.  This together with interactive floor plans that incorporates ‘Visual Story Telling’ techniques. All of which are created for visitors and planners to have a more immersive experience in using the site.

To experience the new website of the Centre, please visit

Mega Summit for MICE Sector on How Prepared is the Industry to Bounce Back

By | 2020

Renowned global leaders from the industry will be joining speakers in deliberating on various developments and happening in the MICE industry for over two days of virtual summit beginning from September 11. It will also feature live chats where attendees are able to connect with other attendees over 40 languages.

The summit is a platform to connect with over 1,500 professional conference organisers, event venues, event management organisations, exhibition organisers, destination management companies, travel and tour operators, MICE stakeholders, MICE focused associations, trade and professional association heads and various chambers of commerce from around the world.

Main objective of the summit is to highlight on the significance of the MICE sector and reflect on the industry’s preparedness to open up effectively.

In terms of business opportunities, there is the virtual exhibition arena of participating exhibitors to connect with directly as well as, the opportunity to network with leaders of the Indian and International exhibition and convention industry.

Attendance is free and you can register at

Some of the topics of the conference sessions that will run during the summit are on the global industry’s response to Covid-19, upcoming trends in the MICE industry, focus on sustainability in the industry, scope and relevance of virtual events, the industry post crisis and how far is the industry going to change.  Also will be discussed is the role of technology and innovation to revive the MICE industry, emergence of new models and change in  consumer expectation and leveraging on it to create demand.

For any queries, please feel free to write to